Clotie
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：02
01 / WHAT IT BUILT
What the company did
Clotie was a Turkish online personal styling platform founded in Istanbul in 2017 by Engin Can Kurt and Selen Korkmaz. It offered a brand-new shopping experience combining technology with experienced stylists: personal style consultancy, monthly curated outfits delivered to customers, shopping and return services, and the chance to try on clothes before buying.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Engin Can Kurt and Selen Korkmaz founded Clotie in Istanbul; the startup joined Isbank's Workup accelerator program in December 2017.
- Seed rounds
The company raised a pre-seed round of TRY 700,000 from Albaraka Fintech Fund in July 2020, alongside interim investments from APY Ventures and ALima Ventures.
- Seed round
Clotie closed another seed round in March 2021; total funding reached about $1.1 million across its rounds.
- Out of business
PitchBook recorded Clotie as out of business in March 2025.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Raised about $1.1 million from investors including Angel Effect, Lima Ventures, APY Ventures and Albaraka Fintech Fund.
- 02
Ceased operations in 2025.
- 03
No audited loss figure was publicly disclosed.