Getir (Intl. Ops)
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Getir (Intl. Ops) describes the international operations of Getir, the Turkish instant-grocery delivery company founded in 2015. During the pandemic it built one of the largest ultra-fast delivery networks in the world, expanding across the UK, Germany, the Netherlands, Italy, Spain, France, Portugal and the US, employing 23,000 staff across Europe and acquiring rival Gorillas in December 2022. At its peak the company was valued at $11.8 billion. On April 29, 2024 Getir withdrew from all international markets except Turkey, where it kept only its home-market operations plus the US subsidiary FreshDirect.
02 / Getir (Intl. Ops) FAILURE REASONS
Failure reasons
Getir's international operations were a casualty of the post-pandemic return to physical shopping. The ultra-fast model ran on huge operating costs while convenience demand fell sharply after lockdowns, margins collapsed, and international revenue shrank to 7% of the total. After cutting 14% of staff in 2023 and exiting Italy, Spain, France and Portugal, Getir withdrew from the UK, Germany, the Netherlands and the US on April 29, 2024, putting around 1,500 UK jobs at risk.
03 / EVENT HISTORY
Events in the structured record
- Product or service closed
Getir decided to exit Britain, Germany, the Netherlands and the United States after earlier 2023 exits from France, Italy, Spain and Portugal; company to focus on Turkey. TechCrunch: announced shut-down of U.S./U.K./Europe operations.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In 2015 Getir was founded in Turkey; during the pandemic it expanded ultra-fast delivery across Europe and the US.
- 02
By 2022 it employed 23,000 staff across Europe, peaked at an $11.8 billion valuation, and acquired rival Gorillas in December 2022.
- 03
In 2023 it cut 14% of its workforce and exited Italy, Spain, France and Portugal as margins fell.
- 04
On April 29, 2024 Getir announced the withdrawal from the UK, Germany, the Netherlands and the US, focusing financial resources on Turkey; FreshDirect continued operating.
- 05
No loss amount beyond the reported figures is recorded.