Gittigidiyor
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Gittigidiyor was Turkey's pioneering online marketplace, founded in 2001. In its prime it hosted nearly 100,000 merchants and 31 million registered users, selling everything from electronics to vintage collectibles and blending large brand stores with small sellers. eBay took a minority stake in 2007 and majority control in 2011, operating it as an independent platform.
02 / Gittigidiyor FAILURE REASONS
Failure reasons
eBay closed the business citing ongoing competitive dynamics. Gittigidiyor stuck to the classic listing model while Alibaba-backed Trendyol built a super app with its own logistics and Amazon entered Turkey aggressively, leaving the marketplace unable to keep pace.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
parent will close Turkey marketplace GittiGidiyor; new listings stopped immediately; last new purchases 18 Jul 2022; My Account access until 5 Sep 2022 (parent shutting unit).
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
On June 20, 2022, eBay announced it would close its Gittigidiyor marketplace business in Turkey, citing ongoing competitive dynamics.
- 02
Sellers were immediately blocked from listing new items; buyers could make no new purchases after July 18, 2022; account access ended on September 5, 2022.
- 03
eBay said the closure was not expected to have a material impact on its Q2 or full-year 2022 results; Gittigidiyor contributed about 4 million active buyers to eBay's consolidated count.