Grofers (pre-Blinkit)
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Grofers, founded in India in December 2013 by Albinder Dhindsa and Saurabh Kumar, was an online grocery delivery company that later pioneered express quick-commerce delivery in India. After seven years as an online grocery delivery service, it built a dark-store network in 2021 and on December 13, 2021 rebranded as Blinkit, promising 10-minute delivery. In June 2022 Zomato announced it would acquire Blinkit for about $568 million in an all-stock deal, completed on August 10, 2022.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Grofers was founded in India in December 2013 by Albinder Dhindsa and Saurabh Kumar as an online grocery delivery company.
- Rebranded
On December 13, 2021 Grofers changed its brand name to Blinkit, embracing quick-commerce with 10-minute delivery.
- Acquired
On June 24, 2022 Zomato announced it would acquire Blinkit for about $568 million in an all-stock deal; the acquisition was completed on August 10, 2022.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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