Diversified
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 03 · 05
01 / WHAT IT BUILT
What the company did
Diversified was a French fintech startup founded by Vincent Bourdel and Tugdual de Kerviler. Its app let users invest in luxury objects from 100 euros, using blockchain to fractionalize ownership through a $DFIED token purchasable by bank card, transfer or Apple Pay after a two-minute KYC check. Partners included Lyon watch dealer Cresus, Geneva free-port wine storage and Scotch whisky cask merchant Cask Trade. The company raised about $500,000.
02 / FAILURE REASONS
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03 / EVENT HISTORY
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04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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