Joe
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Joe, founded in 2020 in Paris by Kevin Ohana and Yohan Elbase (Y Combinator Winter 2022), built a direct-to-consumer buy-now-pay-later app for Europe. Shoppers installed the app to split any purchase — in-store or online, from 100 to 3,000 euros — into several installments after the purchase, including via one-time virtual cards. In November 2022 the company sold its technology, customer base and team to Django, the buy-now-pay-later subsidiary of La Banque Postale, and the Joe brand was retired.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Kevin Ohana and Yohan Elbase found Joe in Paris to build a consumer buy-now-pay-later app usable at any store in Europe.
- Funding round
Joe raises an $11 million debt financing round in March 2022 while participating in Y Combinator's Winter 2022 batch.
- Acquisition
In November 2022 Joe sells its business, app, customer base and 15-person team to Django, the installment-payment subsidiary of La Banque Postale; the Joe brand is retired and the app goes offline.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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