Tazemasa
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Tazemasa ('Fresh Table') is an Istanbul-based online grocery founded in 2012 by Fahir Ozcan. It delivers fresh fruits, vegetables, dairy, meat and organic products directly from farms to consumers' homes, bypassing traditional warehouses, with a motto of 'Eat well, live well!' It took a Series A investment from Inventures in March 2014 and reached over 50,000 users with more than 100,000 monthly visitors.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Fahir Ozcan founds Tazemasa in Istanbul to bring fresh, organic food from farms to big-city households.
- Series A
Tazemasa receives a Series A investment from Inventures in March 2014.
- Early-stage VC
The company completes an early-stage venture round, recorded by PitchBook.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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