Lidyana
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Lidyana.com was a Turkish fashion e-commerce site founded in 2012 by Hakan Bas and Onur Kinay. Positioned as a celebrity-endorsed online department store, it sold a wide collection of branded clothing, accessories, shoes, bags and cosmetics for men, women and kids. It raised about $13 million across four rounds between 2012 and 2018 from investors including Runet Labs, Burda International, Endeavor Catalyst and Bora Kocyiğit.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded and seed
Founded in Istanbul by Hakan Bas and Onur Kinay; raised a $1M seed round (Sina Afra, Arda Turan) and a $3M Series A from Runet Labs.
- Series B
Raised a $5.48M Series B led by Burda International and Endeavor Catalyst.
- Series C
Raised a $3.5M Series C led by Bora Kocyiğit, bringing total disclosed funding to about $13M.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.