Click.tv
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：05
01 / WHAT IT BUILT
What the company did
Click.TV offered a web video player with detailed video tagging and annotation.
02 / Click.tv FAILURE REASONS
Failure reasons
Click.tv shut down in June 2007, roughly a year after its 2006 launch, after failing to sustain its video annotation and deep-tagging service as a standalone business. No public post-mortem or detailed reasons were released. TechCrunch reported an unconfirmed rumor that Cisco may have acquired the company, but the acquisition was never confirmed.
03 / EVENT HISTORY
Events in the structured record
- Video player discontinued
The company notified users that its player would stop working on 8 June 2007 and asked them to use another player.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.