Fleck
The business, the turning points, and the decisions behind them.
Some sections are still being researched1 / 4
Sections to complete：05
01 / WHAT IT BUILT
What the company did
Fleck was an interest-based photo sharing app: instead of hashtag spam or complex social layers, users followed topics they cared about to get a focused photo stream and join global conversations with like-minded people. The startup raised seed funding, including a $40K Start-Up Chile round in June 2014.
02 / Fleck FAILURE REASONS
Failure factors
founder Boris Veldhuijzen van Zanten said Fleck never really took off because version 1 was too limited and version 2 too complicated; founders could not push the product further due to other interests and being out of funding, so they put the company up for sale.
v1 too limited and v2 too complicated; annotation product never really took off.
we are out of funding; time for a new owner.
Founders prioritizing The Next Web blog/conference and other holdings over Fleck.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
adventure ends with sale of Fleck.com to an undisclosed new owner—ending event after the 2008 out-of-funding sale process.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.