RupeeRedee
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
RupeeRedee is an India-based tech-driven digital lending platform founded in 2018, operating under Digital Finance International (Finstar Financial Group). Its app offers instant personal loans of Rs.2,000-1,50,000 to salaried and self-employed Indians, with 10-minute approval and 30-minute disbursal through a 100% paperless process, lending via its captive RBI-registered NBFC FincFriends Private Limited. The app has over 10 million downloads and a 4.6 rating.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
RupeeRedee is founded in India as a digital lending platform under Digital Finance International.
- Venture funding
Digital Finance International invests INR 287 million in a July 2023 venture round; earlier rounds in 2022 include a $1.10M venture round backed by Digital Finance International and Google.
- Expansion
RupeeRedee announces plans to add 100 employees by FY25 to a workforce of 215, launches a CSR partnership with the Earth Saviours Foundation, and its app passes 10 million downloads on Google Play.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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