Koji
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Koji was a link-in-bio platform for creators, launched in March 2021 by parent company GoMeta. It offered hundreds of free mini-apps - tip jars, video requests, NFT minting, email capture, ad sales - that creators could attach to a single koji.to profile link. Earlier, Koji was an app-development platform letting non-technical developers make 'mini apps on the web', later turned into templates. GoMeta was founded in 2016 by Dmitry Shapiro (Veoh founder, former Google product manager, former MySpace CTO) and Sean Thielen; the company raised $36 million in total.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- GoMeta founded
Dmitry Shapiro and Sean Thielen founded GoMeta in 2016; Koji began as an app-development platform for mini web apps.
- Link-in-bio launch
Koji launched as a link-in-bio platform in March 2021 with hundreds of mini-apps for creator monetization, raising $36 million in total including a $20 million round at the end of January 2022.
- Acquired by Linktree
On December 14, 2023 Linktree announced it had acquired competitor Koji from parent company GoMeta for an undisclosed amount.
- Product sunset
Koji's link-in-bio product shut down on January 31, 2024, with Linktree offering migrating users three months of Linktree Pro as a trial.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.