Cynny

01 / WHAT IT BUILT

What the company did

Cynny was a Florence, Italy-based technology company (with a US branch in California) founded in 2012-2013 and employing about 30 people, including 26 engineers and 4 PhDs. It developed AI and video technologies, filing 7 patents. Its flagship product, launched in May 2017, was MorphCast, an emotion-AI interactive video platform that analyzed viewers' facial expressions frame by frame and dynamically adapted video content and advertising to their emotions, while engineered to be GDPR compliant. The group also ran Cynny Space, a cloud-storage venture built on its own symmetric distributed file system, SwARM.

03 / EVENT HISTORY

Events in the structured record

1. 2012
   Founded

   Cynny Inc. was established in California in 2012; Cynny SpA followed in Florence in March 2013.

2. 2014
   Funding round

   Cynny raised about $3.17 million in venture funding, the first of several rounds that would total roughly $8.8 million.

3. 2017
   MorphCast launch

   Cynny launched MorphCast, its pioneering B2B interactive-video platform using facial emotion recognition to personalize video content.

4. 2019
   Restructuring

   Cynny Inc. was dissolved at the end of 2019 and the group's stake in the Cynny Space storage subsidiary was fully written down in its accounts. The MorphCast product continued under the Italian group.