Readmill
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Readmill was a Berlin-based social e-reading startup founded in 2010 by Henrik Berggren and David Kjelkerud. Its iOS and Android app offered a beautifully designed eBook reader with a social layer: users could buy eBooks from publishers such as Penguin, highlight passages, take notes, mention friends with Twitter-style @-mentions to start conversations in the margins, upload ePubs via the web and sync their library across devices.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Readmill was founded in Berlin as a social e-reading app for iOS and Android.
- Acquired
Dropbox acquired Readmill and the team joined Dropbox; the company said it had 'failed to create a sustainable platform for reading.' New signups stopped immediately and the service shut down on July 1, 2014, with full data export offered to users.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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