radar
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Radar was Tiny Pictures’ social photo-sharing service, allowing users to share photos and posts with contacts.
02 / radar FAILURE REASONS
Failure reasons
Radar.net was not shut down because it ran out of money. In September 2009, Shutterfly acquired Radar's parent company, Tiny Pictures. Shutterfly, much larger than Radar, chose to fold Radar's best features into its own product rather than keep the service running standalone, and retired Radar.net on May 26, 2010, offering users a tool to port their photos to Shutterfly.
03 / EVENT HISTORY
Events in the structured record
- Parent acquired
Shutterfly acquired Tiny Pictures in September 2009.
- Product or service closed
Photo-sharing service Radar notified users that it would close on 26 May 2010 after its parent company was acquired by Shutterfly.
- Service closure notified
Users were told Radar would end on 26 May at noon Pacific Time, after postponement of an earlier 30 April date. An export tool moved photos to Shutterfly.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In September 2009, Shutterfly acquired Tiny Pictures, Radar.net's parent company.
- 02
Shutterfly retired the Radar.net service on May 26, 2010, folding its features into its own product.
- 03
Users were given a tool to port their Radar photos to Shutterfly before the shutdown.