MAYHT
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
MAYHT was a Dutch audio-technology startup founded by brothers Mattias and Timothy Scheek. It developed Heartmotion, a speaker-driver technology that claimed to reinvent the inside of a speaker - up to ten times more compact, flatter and lighter than conventional drivers without compromising sound, range or output. The company showcased a prototype at CES 2022 in January, including a light-powered Bluetooth speaker, and was acquired by Sonos in April 2022 for approximately $100 million in cash. Heartmotion later became the basis of Sonos's Sound Motion technology used in the Arc Ultra soundbar.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Brothers Mattias and Timothy Scheek founded MAYHT in the Netherlands to reinvent speaker-driver technology.
- CES showcase
MAYHT showcased its Heartmotion speaker-driver technology at CES 2022 in January, including a prototype light-powered Bluetooth speaker.
- Acquired
Sonos acquired MAYHT in April 2022 for approximately $100 million in cash; the Heartmotion technology was later commercialized as Sonos Sound Motion.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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