We Are Emma
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
We Are Emma is an Italian hair-wellness startup that markets itself as the 'first hair spa' of its kind. It provides salon amenities and services - hair spas, hair treatments and styling - plus products manufactured from natural resources to promote healthy hair. Its flagship beauty salon in Milan was designed by the Spanish studio Masquespacio.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Seed round
We Are Emma is constituted as an innovative startup and benefit corporation, and closes a €1.6 million seed round.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.