87%

The business, the turning points, and the decisions behind them.

Founded2017

Event year2024

FundingUS$2.2M

Some sections are still being researched1 / 4

Sections to complete：02

01 / WHAT IT BUILT

What the company did

A wellness platform for measuring and improving users’ health-related habits.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

2024
Liquidation
87 % LIMITED (company 11020037) resolved to be wound up voluntarily and appointed Robert Horton of R2 Advisory as liquidator. This is company-level insolvency. Hilco later marketed IP/assets for the proposed liquidator; Aberdeenshire Council separately recorded that the wellbeing-app vendor had gone into liquidation.

04 / CONTEMPORARY REBUILD ASSESSMENT

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed

Scoring basisNot completed

ScalabilityPending assessmentNot completed

Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN

01
87% entered liquidation in 2024, with the company's website subsequently becoming unreachable.
02
No public details of the liquidation proceedings, liquidator statements, or creditor outcomes were found in independent reporting.
03
The company's total funding had been about $2.23 million, including a £1.6 million seed round led by the Aviva Foundation.