Pumodo
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Pumodo let recreational football players record matches and achievements, while friends and family followed live updates. Its operation depended on players supplying match data.
02 / Pumodo FAILURE REASONS
Failure reasons
In its postmortem the team identified a lack of personal use and commitment to the product: it liked the idea but did not use or love the actual product. This is the founders’ reflection, not an independently established sole cause.
03 / EVENT HISTORY
Events in the structured record
- Initial app tested
An April launch used five test teams, followed by trials and user interviews.
- Original product abandoned; team pivoted
The founder recalled weak repeated match reporting, seasonal interruptions and limited funding runway. The team moved to Thailand and built Champion using purchased professional-match data; exact transition year is not stated here.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Players reluctant to keep supplying match data
- 02
Active use insufficient for further funding
- 03
Seasonal breaks impeded testing
- 04
Original product abandoned for a new app