banters
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
banters (also styled Bntrs) was a quote-saving app that let users save and share memorable text conversations. It was founded by Lauren Leto, the creator of Texts From Last Night, and her partner Patrick Moberg. The startup raised an undisclosed seed round from investors including Chris Dixon, Khosla Ventures and SV Angel.
02 / banters FAILURE REASONS
Failure factors supported by the current evidence
TechCrunch, citing co-founder Lauren Leto's 15 May 2012 post, reports Banters stopped active development because it had not gained the traction or user base the founders hoped for.
Leto said the platform had not gained the traction or user base the co-founders had hoped, despite a passionate community.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
Banters ended active development on 1 June 2012 and its founders moved to Betaworks.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
On May 15, 2012 co-founder Lauren Leto announced via the company blog that banters was closing up shop.
- 02
The app had struggled to attract a significant user base over the preceding year.
- 03
Both founders joined Betaworks: Leto as general manager of the firm's Findings product and Moberg as a hacker-in-residence.
- 04
No loss figure with a stated subject, period and accounting basis has been publicly documented; the seed round amount was never disclosed.