Pressly
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Pressly was a Toronto-based mobile publishing platform founded in 2011 by CEO Jeff Brenner and a TechCrunch Disrupt finalist. Its HTML5 platform turned websites, blogs, WordPress, Tumblr and Twitter feeds into tablet and smartphone-friendly experiences, later pivoting to enterprise content curation and distribution. Clients included The Toronto Star, The Economist, Ziff Davis, IBM and Toyota. It raised about $3.6 million, including $1.5 million from iNovia Capital and OMERS Ventures in March 2013.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Pressly founded in Toronto; pitched at TechCrunch Disrupt Startup Battlefield in October 2011.
- $1.5M round and public launch
Raised $1.5 million from iNovia Capital and OMERS Ventures and launched publicly after a beta powering the Toronto Star and Economist projects.
- Additional funding
Raised a further $2.1 million round in March 2015.
- Acquired by Vision Critical
On September 7, 2017, Vancouver's Vision Critical acquired Pressly for an undisclosed amount to add content curation and insight-sharing to its customer intelligence platform.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.