Transparent
The business, the turning points, and the decisions behind them.
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Sections to complete:02 · 05
01 / WHAT IT BUILT
What the company did
Transparent was a Madrid-based provider of data and business intelligence for the short-term rental industry, founded in 2016 by Pierre Becerril and Nil Sanz. Its platform aggregated and structured data from more than 35 million listings across Airbnb, Booking.com and Vrbo, turning it into actionable insights on rates, occupancy, demand drivers and traveler patterns. Property managers, hotels, investors, OTAs and tourism boards used its tools for pricing, distribution and investment decisions; clients included Amadeus, Booking.com, Marriott, Four Seasons and Hopper. The company raised $2.8 million from JetBlue Technology Ventures, K Fund, Highgate Ventures and Kima Ventures before being acquired by hotel-BI provider OTA Insight.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Pierre Becerril and Nil Sanz found Transparent in Madrid in 2016 to bring data intelligence to the short-term rental market.
- Funding
In July 2021 Transparent raises $2.8 million, with JetBlue Technology Ventures joining existing backers K Fund, Highgate Ventures and Kima Ventures.
- Acquired
OTA Insight acquires Transparent for an undisclosed sum, combining hotel and short-term-rental data into one platform; JetBlue exits.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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