FAILDEX失樂園
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Atani

The business, the turning points, and the decisions behind them.

Founded2019
FundingUS$12.9M
Some sections are still being researched2 / 4

Sections to complete:02 · 05

01 / WHAT IT BUILT

What the company did

Atani (legal name Etoshi Technologies, S.L.) was a Madrid-based crypto fintech founded in 2019 by Haydée Barroso (CEO) and Paul Barroso (CPO). It built an all-in-one, non-custodial crypto trading platform: users could trade on 20+ exchanges from a single account, monitor portfolios, run technical analysis and generate automated tax reports for 30+ countries. Authorized by the Bank of Spain as a Virtual Assets Service Provider, Atani served more than 300,000 traders in 200+ countries and processed over $1.5 billion in monthly trading volume.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

Events in the structured record

  1. Company founded

    Atani is founded in Madrid by Haydée Barroso and Paul Barroso as a crypto trading terminal; it raises a $700,000 pre-seed round in May 2019.

  2. Seed funding

    In April 2021, Atani raises a $6.25 million seed round backed by JME Ventures, Encomenda Smart Capital and Conexo Ventures to fund global expansion.

  3. New funding round

    In October 2023, Atani completes a $6 million round led by Mexican VC Cometa, with participation from JME Ventures, Conexo Ventures and CDTI, to expand its exchange business — bringing total funding to about $12.9 million.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN / AFTERMATH

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.