right media
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Right Media operated an online advertising exchange. Its DMX product served networks exchanging advertising inventory.
02 / right media FAILURE REASONS
Failure reasons
Right Media and Yahoo said they would concentrate on a premium, differentiated exchange and discontinue DMX. This was the ending of one exchange product, not proof that Right Media or Yahoo ceased all business.
03 / EVENT HISTORY
Events in the structured record
- DMX wind-down announced
A December report reproduced the company FAQ announcing DMX’s ending date.
- Ad serving scheduled to end
DMX was scheduled to stop serving ads on 31 January, with reports accessible until 1 March.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Strategy moved toward a premium exchange
- 02
Support for DMX discontinued
- 03
DMX ad serving scheduled to stop