Digital Royalty
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Digital Royalty was a Las Vegas social media and digital strategy agency founded around 2009 by Amy Jo Martin, backed by VegasTechFund. It provided digital integration and social media strategies for corporate brands, professional athletes, professional sports teams and leagues - helping brands be human and build personal connections with fans. After six years in business, the company wound down in June 2015.
02 / Digital Royalty FAILURE REASONS
Failure factors supported by the current evidence
Las Vegas Review-Journal (7 Jul 2015): founder Amy Jo Martin said Digital Royalty would wind down due to recent sizable shifts; investor Tony Hsieh said a sizable client relationship ended which forced decisions; Martin acknowledged loss of contracts was a factor.
Hsieh said a sizable client relationship ended; Martin acknowledged loss of contracts was a factor.
Martin cited recent sizable shifts, some in the company’s control and some not, and an upcoming strategic shift the next quarter.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
Las Vegas Review-Journal (7 Jul 2015): Amy Jo Martin’s 24 Jun 2015 post announced Digital Royalty would wind down; RJ reports the six-year Las Vegas social-media firm is closing.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Around 2009, Amy Jo Martin founded Digital Royalty in Las Vegas, a digital and social media strategy agency serving corporate brands, professional athletes, sports teams and leagues; it was backed by VegasTechFund.
- 02
After six years in business, the company lost lucrative contracts that had kept it afloat; a strategic shift in the next quarter made Martin and the team decide what made most sense for shareholders and employees.
- 03
On June 24, 2015, Martin announced Digital Royalty would wind down, repaying investors in full and providing the team with severance packages and job placement assistance. No reliable loss figure was disclosed, so no loss amount is recorded.