Wattage
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Wattage was a Canadian hardware startup founded in 2014 with an ambitious vision: a future where anyone could manipulate matter. It was attempting to create an entirely new market for mass-customized electronics - letting consumers upgrade or reprogram their devices instead of throwing them away.
02 / Wattage FAILURE REASONS
Failure reasons
Wattage tried to create an entirely new market for mass-customized electronics before it could prove one existed. With only $200,000 in funding, it could not demonstrate the traction needed to raise more, and the money ran out. Creating a new market turned out to require far more capital than the startup had.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
The retained source record identifies the company as having ended operations; the exact event details remain unverified.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Founded in 2014, Wattage raised about $200,000 to build mass-customized electronics.
- 02
Unable to show enough traction or raise further funding, the company shut down in 2015.