Veggi
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Veggi is a Brazilian startup founded in 2020 by Leonardo Nones, Rafael Ferreira and Allan Carneiro, describing itself as the first vegan delivery platform in Brazil. It started with varied meals at affordable prices but pivoted after two months when vegan meals accounted for over 90% of orders, switching to all-vegan options. The platform had more than 12,000 active users and around 35,000 transactions, with a goal of expanding to 16 Brazilian states by 2025.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Veggi was founded in Brazil by Leonardo Nones, Rafael Ferreira and Allan Carneiro, initially focused on affordable meal distribution.
- Pivot to vegan
After two months, with vegan meals accounting for over 90% of orders, the company pivoted to offer only vegan options.
- Crowdfunding
Veggi raised equity crowdfunding rounds via CapTable, including BRL 953,000 in September 2022, to invest in platform technology and marketing.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.