Verelo
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Verelo was a Toronto-based website monitoring startup founded in early 2012 by Andrew McGrath and Michael Curry. It provided uptime and performance analytics, malware detection and site health monitoring, checking customers' websites from multiple locations around the world and notifying them of downtime or errors by SMS, phone or email. The company launched publicly in June 2012 after graduating from Toronto's Extreme Startups accelerator.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Verelo was founded in Toronto by Andrew McGrath and Michael Curry upon being accepted to the Extreme Startups accelerator, launching publicly in June 2012.
- Shutdown announced
In mid-December 2012, Verelo announced it would shut down and return its remaining funding to investors, citing insufficient traction and funding.
- Acquired by Dyn
Dyn, the internet infrastructure-as-a-service company, acquired Verelo's uptime and performance monitoring business; Dyn did not plan to sell Verelo's services but offered the tools as a free service to its customers. Verelo was rolled into Dyn's service offering in 2014.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.