Guiabolso
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Guiabolso, founded in Sao Paulo in 2012 by Benjamin Gleason and Thiago Alvarez, was a Brazilian personal finance platform (a Mint-style app) that aggregated and organized users' bank and credit card transaction data to automate spending tracking. It launched Brazil's first credit marketplace with real-time online loan approvals, growing to around six million users as a financial hub offering credit, investment products and financial education tools.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Benjamin Gleason and Thiago Alvarez founded Guiabolso in Sao Paulo as a personal finance platform.
- Launched
The Guiabolso app launched and reached the No. 5 most downloaded app in Brazil, passing Tinder and WhatsApp.
- Series D
Guiabolso raised a $40 million Series D round led by Vostok Emerging Finance.
- Acquired
In July 2021 PicPay announced the acquisition of Guiabolso, the open-banking fintech serving six million users.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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