Eons
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Eons.com was a social network aimed at Baby Boomers age 50 and over, led by Monster.com founder Jeff Taylor. Launched in summer 2006, it offered boomers community features including travel content, obituaries, and professional editorial content.
02 / Eons FAILURE REASONS
Failure factors
The owner could not meet its service provider’s financial demands. Negotiations and alternative arrangements failed, preventing restoration of the site.
03 / EVENT HISTORY
Events in the structured record
- Launched
Eons launched in summer 2006 as a social network for baby boomers, with $10 million in initial funding.
- Funding and restructuring
In March 2007 Eons raised $22 million in venture funding; in September 2007 it laid off 24 employees (one-third of its staff) and restructured, shedding its travel section and obituaries and cutting back professional editorial content in favor of user-generated material.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
In September 2007, Eons laid off 24 of its employees, about one-third of its staff, after the site fell short of expectations.
- 02
It restructured by shedding or cutting back features including its travel section and obituaries.
- 03
It cut back professional editorial content in favor of user-generated material.