Picker
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Picker was a Barcelona-based social commerce app built around product recommendations from people you follow — 'stop buying more, buy better'. Users discovered and bought curated products recommended by influencers, friends or the Picker community; creators earned a small commission on each purchase they inspired. Founded in 2018 by Daniel Ramos, Conan Moriarty and Enric Gabarró (ex-Zalando), it raised a total of €3.4 million in seed funding (btov Partners leading), grew to 850,000 monthly active users across Spain, Germany, Austria and Switzerland, and onboarded 3,500+ creators by September 2021.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Company founded
Daniel Ramos, Conan Moriarty and Enric Gabarró found Picker in Barcelona.
- Seed round
Picker raises €1.3 million in seed funding led by Berlin's btov Partners.
- Seed extension
Picker extends its seed round to a total of €3.4 million; app reaches 850,000 monthly active users in September 2021.
- Company closed
Picker's startup directory profile later lists its status as closed; no dated shutdown announcement was found.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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