Lernin Games
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Lernin Games was an EdTech startup founded by Jordi Miró (former CTO of Wuaki TV) and Iñaki Ecenarro. It built a multi-language mobile app with learning games for children aged 2 to 6, aiming to give parents an educational alternative to YouTube, teaching kindergarten basics through play.
02 / Lernin Games FAILURE REASONS
Failure reasons
User acquisition was the core problem: the team fought YouTube for children's free time, struggled to generate engagement with toddlers, and never delivered enough value to parents. The app was free with no revenue model, and follow-on fundraising failed because investors demanded revenue, which a free app outside the US could not show. A late pivot to subscriptions reached only about $10,000 MRR, the co-founder stepped down, the team shrank, and Miró's health deteriorated before he shut the company down.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
In a Failory interview, co-founder Jordi Miró said Lernin Games raised €1.5M but ran out of cash and he shut the project down; ~$10k MRR was not enough to sustain operations.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Raised a 1.5M euro seed round from K Fund and built a team of 10.
- 02
Acquired users in second-tier markets (India, Pakistan, Southeast Asia) with a free app; reached top positions in India and Pakistan.
- 03
Follow-on fundraising failed; investors demanded revenue from the free app.
- 04
Pivoted late to a subscription model, reaching about $10,000 MRR, but it was not enough; co-founder stepped down and part of the team left.
- 05
Founder shut the company down after health problems.
- 06
No public loss figure was disclosed.