Mila
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Mila is a San Francisco consumer hardware startup led by co-founder and CEO Grant Prigge that makes a smart, design-led air purifier. It debuted on Kickstarter in 2019 with an air cleaner offering swappable filters for different use cases - allergies, a baby's room, VOCs - plus an array of built-in sensors, including carbon monoxide detection, and a plain-language air-quality app. The seed round was led by Electrolux, and in December 2022 Mila closed a $10 million Series A led by Cercano Management (the former venture arm of Paul Allen's investment firm) at a $52 million post-money valuation. At CES 2024 it launched the Mila Air 3 with Apple HomeKit integration, and its products continue to appear in current best-air-purifier roundups.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Mila debuted on Kickstarter with a smart air purifier with swappable filters and built-in sensors.
- Series A
Mila closed a $10 million Series A led by Cercano Management at a $52 million post-money valuation, following a seed round led by Electrolux.
- Active
Mila launched the HomeKit-compatible Air 3 at CES 2024; the company remains active with its products in current air-purifier roundups.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.