Intrro
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Intrro was a London and Tbilisi-based HRtech startup founded by Nasser Oudjidane and Neel Shah that built an employee referral platform for collaborative hiring. Using machine learning, the software scanned employees' social and professional networks to identify possible candidates for open roles, enabling human 'warm intros' before recruiters took over. The B2B platform grew 20x in revenue in 2021 and powered referral hiring at companies including Airwallex, Riskified, Faire, ApplyBoard and Typeform. It raised $500,000 in a pre-seed round led by 500 Startups in 2020 and $2.2 million in a seed round led by Signals VC in November 2021. No failure event has been reported.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Pre-seed round
Intrro raises $500,000 in financing led by 500 Startups, including a $250,000 convertible note, with Spartech Ventures and angel Saif Kidwai participating.
- Seed round
Intrro closes a $2.2 million (€1.9M) seed investment round led by Signals VC, with DataFrame Ventures and Tribe Capital participating.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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