Mpeppe
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Mpeppe is an ERC-20 meme coin project on Ethereum blending sports fandom and gambling features, inspired by the Pepe meme and footballer Kylian Mbappé. Its tokenomics allocated 50% of the 7.6 billion token supply to a presale that launched on July 5, 2024, with proceeds earmarked for a planned casino, NFT player cards and a DeFi staking protocol. The token was listed on BitMart on November 26, 2024; in 2025 investors alleged that presale tokens were never distributed to buyers.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Product launch
Mpeppe launches a token presale on July 5, 2024 for its ERC-20 meme coin, claiming about $3.6 million raised.
- Product launch
BitMart lists the MPEPE token on November 26, 2024.
- Closure announced
On-chain analysis and investor reports allege that no presale tokens were ever distributed, with the full supply untouched in the deployer's wallet.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.