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Socializr

The business, the turning points, and the decisions behind them.

Founded2006
Event year2009
Some sections are still being researched1 / 4

Sections to complete：02

01 / WHAT IT BUILT

What the company did

Socializr was an online event organization tool founded by TechCrunch founder Michael Arrington. It first went into private beta in 2006, letting users plan and organize social events online.

02 / FAILURE REASONS

Pending assessment

Material for this section is being gathered and checked. It will appear here once ready.

03 / EVENT HISTORY

Events in the structured record

  1. Beta

    Socializr enters private beta as an online event organization tool.

  2. Shutdown

    In September 2009 it is reported that Socializr has laid off most or all of its staff and the site is running on autopilot — effectively the end of the service.

04 / CONTEMPORARY REBUILD ASSESSMENT

Difficulty of rebuilding this project today

Material for this section is being gathered and checked. It will appear here once ready.

Rebuild difficultyPending assessmentNot completed
Scoring basisNot completed
ScalabilityPending assessmentNot completed
Scoring basisNot completed

Overall assessment: Not completed

05 / CAUSAL CHAIN

How the factors connect

  1. 01

    Private beta 2006; founded by Michael Arrington.

  2. 02

    September 2009: most/all staff laid off; site on autopilot.

  3. 03

    No reliable company-level loss figure disclosed.