Union Avatars
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Union Avatars was a Barcelona digital identity startup founded in 2020 by Cai Felip and Jordi Conejero. It built avatar creation tools and APIs that turned selfies into 3D avatars in styles from stylized to hyper-realistic, for social media, virtual reality environments and games, plus a UnionID system for portable digital identity across platforms.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Founded
Union Avatars was founded in Barcelona by Cai Felip and Jordi Conejero to build tools for digital identity and avatar creation for the metaverse.
- Early funding
The company raised seed capital of about 1.5 million euros from investors including Inveready, Outlier Ventures and FI Group, and joined the Mango StartUp Studio accelerator.
- Platform integrations
The company's avatar platform grew from 14 to about 280 integrations, and its user community from 3,500 to about 60,000, winning support from Telefonica, Accenture and Mobile World Capital Barcelona.
- Site and services went offline
The company's website and avatar services stopped responding in July 2026, with no public shutdown notice, ending its run as an independent avatar platform.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.