VEACT
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Veact was a Munich-based automotive SaaS company founded in 2011 by Philipp Posselt. It provided data activation, predictive service marketing and aftersales customer management solutions for car brands, working with more than 1,000 dealership sites across the EMEA region and partnering with many of the world's leading OEMs.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Veact GmbH was founded in Munich by Philipp Posselt to bring data-driven customer management to automotive dealerships.
- Growth
The company grew into a leading European provider of aftersales data activation and predictive service marketing, serving more than 1,000 dealership sites across EMEA.
- Acquired by Infomedia
Global automotive aftersales technology company Infomedia completed the acquisition of Veact GmbH for undisclosed terms, adding Veact's data assets and dealer network to its ecosystem to build an end-to-end platform for the vehicle ownership lifecycle; the Veact team continued as part of the Infomedia organization.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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