ProntoPro
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company does
ProntoPro is Italy's largest local services marketplace, founded in Milan in March 2015. It connects millions of customers with local professionals across more than 600 service categories - from wedding photographers to plumbers to guitar teachers - and now operates across 14 countries in Europe, the Middle East and Africa as part of the HomeRun Technology Group. It raised over $30 million, including a 15 million euro venture round in September 2022, with investors such as Immobiliare.it and angels from Google, Facebook, eBay and McKinsey.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
ProntoPro founded in Milan in March 2015 by two founders, with a 400,000 euro pre-seed round.
- Series B
Raised 6 million euros in a round led by Immobiliare.it with business angels.
- 15M euro round
Secured a 15 million euro venture round in September 2022; part of the HomeRun Technology Group operating across 14 countries.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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