Everli (Supermercato24)
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Everli (originally Supermercato24, rebranded in 2020) was Italy's leading online grocery marketplace. Its platform let customers shop groceries online from partner retailers and have them delivered the same day, and it built the largest retailer network in Italy, working with 12 of the country's 13 top retailers. The company also offered a white-label solution letting retailers launch their own branded e-grocery services, and expanded into Poland by acquiring Szopi.
02 / Everli (Supermercato24) FAILURE REASONS
Failure reasons
Everli's financial position deteriorated sharply in the second half of 2023 as post-COVID market dynamics hit online grocery. Facing a liquidity crisis, the company failed to raise fresh funding after Brussels-based Verlinvest, which had been set to lead a new round, declined to support it further. Its board was forced to choose between liquidating the company or finding a rescue buyer; backers fully wrote down their investment and sold the company for 1 EUR to a buyer willing to assume its liabilities.
03 / EVENT HISTORY
Events in the structured record
- Liquidation
AIFI (citing Sifted) reported Milan grocery marketplace Everli (ex-Supermercato24), once valued over €450m, was to be sold for €1 after a liquidity crisis and failed fundraise, with the board weighing liquidation versus a rescue buyer; investors were said to write down the stake fully.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Had raised a total of 140 million EUR and was once valued at more than 450 million EUR before backers fully wrote down their investment.
- 02
Was sold for 1 EUR in February 2024 to Palella Holdings, which assumed the liabilities and put in a 21 million EUR capital increase.
- 03
Completed a restructuring in 2024 that improved net revenue per order by 20% and reduced net losses by 50% on about 900,000 orders and $81 million in gross transaction volume.
- 04
Signed a $180 million business combination agreement with Melar Acquisition Corp. I in July 2025 to go public.