Willicroft
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Willicroft was an Amsterdam-based producer of plant-based cheese and dairy alternatives.
02 / Willicroft FAILURE REASONS
Failure reasons
Founder Brad Vanstone said the business fell short of self-sustaining profitability and failed to meet its fundraising goals. The company was sold after a difficult 2024.
03 / EVENT HISTORY
Events in the structured record
- Closure and sale reported
In January 2025 its closure and sale were reported; its recipes and products passed to other owners.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Self-sustaining profitability not reached
- 02
Fundraising goals missed
- 03
Company sold and original operations ended