Plug.DJ
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Plug.dj offered shared online music rooms where participants took turns selecting songs and chatted with one another.
02 / Plug.DJ FAILURE REASONS
Failure reasons
The team said operating costs exceeded income even after costs had been reduced, and asked the community for donations to keep the service running. The reported September 2015 closure followed that funding appeal. Licensing costs cited for Turntable.fm must not be assigned to Plug.dj.
03 / EVENT HISTORY
Events in the structured record
- Service shut down
An update to the report recorded that Plug.dj shut down on 28 September 2015 and offered a playlist export tool.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Operating costs exceeded income
- 02
Cost reductions did not remove the funding need
- 03
Community funding appeal
- 04
Service closed in September 2015