Mayday
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Mayday Labs was a Toronto startup building an AI-powered calendar assistant for Mac, iOS and iPad. Founded in 2020 by Adam Day and Jeremy Bell, its native apps unified calendars, to-do lists and AI scheduling into one platform that learned user priorities and handled meeting coordination. The company raised a $3 million seed round in March 2022 led by 8VC, sunset the product on May 1, 2024, and was acquired by Apple.
02 / FAILURE REASONS
Material for this section is being gathered and checked. It will appear here once ready.
03 / EVENT HISTORY
Events in the structured record
- Company founded
Adam Day and Jeremy Bell founded Mayday Labs in Toronto to rebuild the calendar as an intelligent scheduling partner.
- Funding round
In March 2022 Mayday raised a $3 million seed round led by 8VC, with Shasta Ventures, ff Venture Capital and Colle Capital participating.
- Acquisition
Apple acquired Mayday Labs in March 2024; the calendar product was sunset on May 1, 2024.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
Material for this section is being gathered and checked. It will appear here once ready.