Branch
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Branch Media operated an online discussion service, Branch.com, and a short-news service, Potluck.it.
02 / Branch FAILURE REASONS
Failure reasons
After Facebook acquired the team, Branch.com was maintained only as a weekend project. The founders subsequently ended the independent services. This was a post-acquisition product closure, not confirmation that Facebook failed.
03 / EVENT HISTORY
Events in the structured record
- Independent services closed
In June 2015 co-founder Josh Miller announced Branch.com’s closure; Potluck.it had also ceased operating.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Team acquired by Facebook
- 02
Independent service became a weekend project
- 03
Standalone services closed