WALO
The business, the turning points, and the decisions behind them.
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Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
WALO was a Toronto-based fintech founded in 2018 to raise 'money-smart kids'. Its gamified app let parents teach financial literacy to their children - spending shown as pie charts, savings rewards to build goal-oriented habits - and it offered a reloadable prepaid card designed for children, priced around $9.99 per month.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
WALO is founded in Toronto, Canada, as a financial-literacy fintech for kids.
- Prepaid cards
In July 2021, WALO partners with Canadian banking-as-a-service provider Finaptic to launch prepaid payment cards for teens.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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