NBBC
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
NBBC was NBC’s online video aggregation and distribution service, launched in 2006 and supplied through publisher partnerships.
02 / NBBC FAILURE REASONS
Failure reasons
NBC’s digital chief said the new NBC/News Corp venture could use NBBC’s resources. NBC therefore ended the standalone service and contributed its intellectual property and team to the joint venture. This was consolidation, not evidence that NBC itself failed.
03 / EVENT HISTORY
Events in the structured record
- Merger
NBC's NBBC video-aggregation service was discontinued and its remaining operations were merged into the NBC/News Corp joint venture in 2007.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
New joint venture needed NBBC’s resources
- 02
NBC transferred team and intellectual property
- 03
Standalone service ended