BriefMe Media
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
BriefMe was a Boston-based news aggregation app founded in 2012 by Rachel Moranis and Maxwell P. Campion (Campion Designs, LLC). It positioned itself as the 'ranking hub of top news': an algorithm scored stories by virality - weighing impressions and social media activity - and presented what people were reading now in a leaderboard-style display, drawn from sources like the New York Times, CNN and Mashable, with section filters and a live stream of the biggest stories. The company raised $400,000 and its trademark was registered in September 2014; it later closed.
02 / BriefMe Media FAILURE REASONS
Failure reasons
BriefMe could not secure another round of funding to finish an update to the app, and the money ran out. No detailed post-mortem has been published.
03 / EVENT HISTORY
Events in the structured record
- Operations ended
BriefMe Media ended operations.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
BriefMe was founded in Boston in July 2012 by Rachel Moranis and Maxwell P. Campion as a news aggregation iPhone app built around a virality-ranked leaderboard of top news.
- 02
The company filed a US trademark in December 2013 and raised $400,000.
- 03
BriefMe failed to secure another funding round to finish an update to the app and closed; the trademark was cancelled in 2021.
- 04
No reliable realized loss figure with clear subject, period and basis has been disclosed; funding raised is not a loss.