Velasca (Distress)
The business, the turning points, and the decisions behind them.
Some sections are still being researched2 / 4
Sections to complete：02 · 05
01 / WHAT IT BUILT
What the company did
Velasca is a Milan-based high-end Italian footwear company founded in 2013 by Jacopo Sebastio and Enrico Casati. It began as a direct-to-consumer e-commerce business for high-end men's shoes, and with venture capital backing grew into a multinational omnichannel brand with retail locations across Europe and the US by 2019, expanding into a women's line in 2021.
02 / FAILURE REASONS
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03 / EVENT HISTORY
Events in the structured record
- Founded
Velasca was founded in Milan by Jacopo Sebastio and Enrico Casati as a direct-to-consumer e-commerce business for high-end men's shoes.
- Omnichannel growth
With venture capital investment, Velasca grew into a multinational omnichannel business with retail locations across Europe and the US, and launched a women's line in 2021.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
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Overall assessment: Not completed
05 / CAUSAL CHAIN / AFTERMATH
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