Wishberg
The business, the turning points, and the decisions behind them.
01 / WHAT IT BUILT
What the company did
Wishberg was a Mumbai social network for keeping track of wishes: users shared a bucket list of their life goals and followed others wishes. It was launched in 2012 by Pravin Jadhav (CEO) and Kulin Shah (COO), after their earlier idea Tyche had failed.
02 / Wishberg FAILURE REASONS
Failure reasons
After raising its first investment, Wishberg fell short of several goals set by the founders. The team chose to end the service and join FreeCharge. Its farewell statement did not identify the specific missed metrics, so no particular revenue or user shortfall is assumed.
03 / EVENT HISTORY
Events in the structured record
- Product launch
Pravin Jadhav and Kulin Shah launch Wishberg in Mumbai, a social network for sharing wish lists and life goals.
- Operations ended
Wishberg sunsets its platform in July 2014; the founding team joins FreeCharge to lead product, growth, partnerships and alliances.
04 / CONTEMPORARY REBUILD ASSESSMENT
Difficulty of rebuilding this project today
Material for this section is being gathered and checked. It will appear here once ready.
Overall assessment: Not completed
05 / CAUSAL CHAIN
How the factors connect
- 01
Social network for wish lists and bucket lists
- 02
Fell short of founder-set goals after first investment
- 03
Sunset in July 2014
- 04
Founding team joined FreeCharge