Ordr.in

01 / WHAT IT BUILT

What the company did

Ordr.in was a New York City food-tech startup founded in early 2010 by CEO David Bloom and co-founder Felix Sheng. Rather than a consumer ordering site, it was an API for food ordering - 'the power of food to any app, service, or website'. It aggregated 72 local food ordering sites across the US covering about 7,000 restaurants, normalized the messy menu data, and exposed it through an API that partners like Wyndham Hotels used to add food ordering to their own products, sharing a cut of each transaction. It raised a seed round from Google Ventures led by Rich Miner and was a TechStars NYC demo-day company in 2011.

03 / EVENT HISTORY

Events in the structured record

1. 2010
   Founded

   David Bloom and Felix Sheng started Ordr.in in early 2010 to test whether restaurants would embrace an API-driven ordering approach; dozens signed up before they even had a demo.

2. 2011
   Funding and traction

   Ordr.in raised a seed round from Google Ventures, showcased at TechStars NYC demo day, and grew to 72 partner ordering sites covering ~7,000 restaurants, landing partners including Wyndham Hotels.

3. 2026
   No public outcome

   No shutdown announcement, acquisition, or bankruptcy was ever publicly documented.